The Cashback Revolution: Driving Sales for 1000s of Black Entrepreneurs | S7 Ep.7

📌 OFFERSJOIN CASHBLACK FOR FREE AND GET A CASH SIGN-UP BONUS: https://bit.ly/4jSgLKbBOOK A CONSULTATION TO NAVIGATE BUSINESS, ENTREPRENEURSHIP AND LIFE IN GHANA AND WORLDWIDE: https://thesoundofaccra.com/consultationsSIGN UP TO OUR FREE NEWSLETTER: https://thesoundofaccra.com/newsletterIn this episode, Adrian speaks with Matthew Addai, founder and CEO of Cash Black and Afro Affiliate. Matthew shares his entrepreneurial journey and the mission behind his platforms, which aim to support Black-owned businesses. Cash Black is a Cash back platform rewarding British and American consumers for shopping at Black-owned businesses, while Afro Affiliate connects these brands with affiliates to drive growth. The discussion covers the origins of these platforms, the challenges of educating consumers about Cash back and Affiliate Marketing, and the broader goal of addressing economic disparities within the Black community.Enjoy the episode 🙂Episode Show Notes: https://thesoundofaccra.com/matthewaddai📱 OUR SOCIALS AND WEBSITEWebsite: https://thesoundofaccra.comInstagram: https://www.instagram.com/thesoundofaccra/TikTok: https://www.tiktok.com/@thesoundofaccraTwitter: https://twitter.com/thesoundofaccraFacebook: https://web.facebook.com/thesoundofaccraLinkedin: https://gh.linkedin.com/company/the-sound-of-accra📧 CONTACTEmail: info[at]thesoundofaccra.com🔗 CONNECT WITH ADRIAN👥 Linkedin ✉️ Email: adrian[at]thesoundofaccra.com🔗 CONNECT WITH MATTHEW AND HIS COMPANIES👥 Linkedin: https://www.linkedin.com/in/mattyaddai/📱Cashblack: https://cashblack.com/📱Afrofiliate: https://www.afrofiliate.com/ 🕙 TIMESTAMPS00:00 Intro02:01 Matthew's Addai04:38 CashBlack and Affiliate Marketing Explained08:18 How Cash Back Works09:47 Sustainability of the Model10:00 Revenue Generation Strategies11:43 Cashblack Website and App17:44 Community Goals and Impact19:07 Self-Launch in the US19:34 Focus on the US Market20:05 Understanding the Diaspora22:34 Free Money23:04 Barriers to Cashback Usage24:54 How Cashblack Works26:02 Diverse Brand Offerings27:54 Challenges in Onboarding Brands34:39 Mindset Behind Perseverance37:00 Vision for Cash Black's Future39:02 The Value of Black Consumer Spending39:50 Corporate Awareness of Black Vendors40:55 Consumer Expectations from Brands41:58 The Importance of Data42:30 Addressing the Racial Wealth Gap43:10 The Evolution of Their Mission44:03 Explaining Affiliate Marketing45:50 Building Their Own Affiliate Network47:37 Leveraging Corporate Relationships🎙 ABOUT THE PODCASTThe Sound of Accra Podcast was established five years ago by Adrian Daniels in January 2020, on the back of running networking events in Accra and launching a failed online platform for Ghanaian tourists, visitors and business people. The show spotlights Ghanaian Entrepreneurs, Founders and Creatives worldwide with the aim of leaving listeners with meaningful takeaways to apply to life, business and career. The mission is to showcase Global Ghanaian Excellence.🎥 WATCH SEASON 7 EPISODE 6 WITH ATO JAY: https://youtu.be/5tN_A2W_prE?si=GHL6JpJKVokfEmuY🎧 LISTEN ON YOUR FAVOURITE PODCAST PLATFORMhttps://the-sound-of-accra-podcast.captivate.fm/listenWant to start your own podcast? We recommend Buzzsprout!: https://www.buzzsprout.com/?referrer_id=957388