The Category Design Toolkit: Beyond Marketing by Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole

https://thebookvoice.com/podcasts/2/audible/98042 to listen full audiobooks. Title: The Category Design Toolkit: Beyond Marketing Author: Category Pirates, Christopher Lochhead, Eddie Yoon, Nicolas Cole Narrator: Jason DeFillippo Format: mp3 Length: 8 hrs and 48 mins Release date: 04-19-23 Ratings: 3.5 out of 5 stars, 3 ratings Genres: Advertising Publisher's Summary: Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.