The CEO of Lands’ End knows exactly who his customers are

Lands’ End is a 56-year-old American company that made its name in the catalog business. In the digital age though, it’s had to adapt. Jerome Griffith became CEO in 2016. At the time, the company needed a change after years of declining sales and more than a decade under the ownership of Sears. Griffith has invested in building out the company’s e-commerce capabilities and opening Lands’ End stand-alone retail stores. He talked with us about why he took the job, how he’s turning the company around and what he likes about this moment in retail.