The CEO Playbook Behind Avery Lane's 10-Year Growth | Camille Hildebrand

Camille Hildebrand, Founder & CEO of Avery Lane for Women, didn't set out to build a treatment center — she started as a 19-year-old office manager, sober herself at 17. Ten years later, she's grown Avery Lane into a trauma-informed program known for a culture other founders in the space actively study.In this episode, Camille shares the playbook behind that growth:• How she scaled Avery Lane without losing the personal touch• Why she treats staff retention as a clinical outcome, not just an HR metric• Her approach to accessible, in-network care without compromising quality• Leading through COVID-era staffing crises• Brain spotting and other modalities she built the program around• Her advice to founders: reconnect to your "why" before you scale furtherFor fellow founders and leaders in behavioral health — this is a real look at what building and scaling a treatment center actually takes.0:00 — "Just Go For It": Early Advice From Doubters0:57 — Introducing Avery Lane for Women2:24 — Camille's Story: Sober at 177:03 — Finding Mentors in the Industry8:03 — Growing Up an Entrepreneur, Learning on the Fly11:00 — Making Treatment Accessible & In-Network13:33 — What Makes Avery Lane Different: Culture & Innovative Therapy17:39 — Culture, Low Turnover & Mentoring Women Into Leadership20:03 — Surviving COVID and Growing Pains23:21 — Why Leaders Need Support Too26:54 — Her Awakening in Wilderness Treatment33:03 — What's Underrated in Behavioral Health: Human Connection35:24 — Proving the Doubters Wrong38:21 — Advice for Behavioral Health Leaders: Reconnect to Your Why#TreatmentCenterCEO #BehavioralHealthLeadership #TraumaInformedCare