EPISODE · Jun 25, 2026 · 46 MIN
The CEO Playbook: Scaling From 12 to 80+ Agents Through Purposeful Growth
from KGCI: Real Estate on Air · host John Kitchens
Summary:In this episode, host John Kitchens interviews Brett Sikora on the transition from accidental growth to intentional scaling. Sikora details how his team doubled down during market shifts, growing from a small group to over 80 agents by identifying specific "avatars" and implementing a strict 10% conversion rate for recruiting. Agents and team leaders will learn the importance of protecting culture, understanding true profitability versus "messy" team growth, and why 1-on-1 coaching is the most effective lever for increasing per-agent productivity.
What this episode covers
Summary:In this episode, host John Kitchens interviews Brett Sikora on the transition from accidental growth to intentional scaling. Sikora details how his team doubled down during market shifts, growing from a small group to over 80 agents by identifying specific "avatars" and implementing a strict 10% conversion rate for recruiting. Agents and team leaders will learn the importance of protecting culture, understanding true profitability versus "messy" team growth, and why 1-on-1 coaching is the most effective lever for increasing per-agent productivity.
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The CEO Playbook: Scaling From 12 to 80+ Agents Through Purposeful Growth
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