The CEO Whisperer on Driving Lasting Cultural Change in Safety, With Jo Britton

How do you get people not just to nod along, but to genuinely change their behaviour? Neuroscience might hold the key. In this conversation with Jo Britton known as the CEO Whisperer, we uncover how our brains are wired, why change feels uncomfortable, and how leaders can tap into practical, brain-based tools to influence culture and safety performance for the long term. Highlights include: Why the brain seeks comfort: understanding resistance to change Fight, flight, freeze: how stress shows up in safety contexts The SCARF model: status, certainty, autonomy, relatedness, fairness Frankenstein vs Einstein Brain: shifting from stress to clarity How awareness transforms leadership influence Simple tools to regulate yourself and your teams Making safety rules feel fair, relevant, and human Practical steps for embedding cultural change in organisations  Actions: Sign up for a future Safety Roundtable: https://safetyroundtable.co.uk/  Connect with Jo on LinkedIn: https://www.linkedin.com/in/jobrittonpace/ Connect with Christian on LinkedIn: https://www.linkedin.com/in/christian-harris-slip-safety/