The Challenge and Promise of NIL

In April of this year, Albers' MBA in Sport and Entertainment Management hosted the Pacific Northwest Academy of Legal Studies in Business' regional conference here in Seattle. Among the sessions was a highly anticipated panel discussion on NIL. NIL (name, image, likeness) refers to the rights of college athletes to profit from their personal brands as mandated by an NCAA policy that went into effect on July 1st, 2021. The evolving legal landscape for NIL makes it a closely watched topic by athletes, brands, universities, and other stakeholders. This is a recording of the panel discussion with NIL subject matter experts who are deeply immersed in the area: James Buder, Assistant Attorney General of the University of Washington; Hector Rivas, co-founder of Disruptive Sports; Debbie Spander, founder and CEO of Insight Sports Advisers; and Natalie M. Welch, assistant professor at the MBA in Sport and Entertainment Management. Hosted by Joseph M. Phillips, dean of Seattle University’s Albers School of Business and Economics, The Leadership Playbook asks top executives from the business world's most recognizable brands and companies about the stories behind their success, their leadership secrets, and the biggest obstacles they've faced and overcome.  Follow us on leadershipplaybook.org to find out more about the show. Subscribe to listen to succeeding episodes.  The Leadership Playbook is brought to you by RSM US, the nation's leading provider of assurance, tax, and consulting services focused on the middle market. Podcast production and music by Alvarez Audio.