"The challenge for society is how to keep young fellas alive"

Mark Wilsmore owns the Ace Cafe in London, established in 1938, today the Ace has become “the home” for petrolheads and is known as the world´s most famous motor cafe.While Mark and Ace may have a real passion for riding, they also have a strong sense of duty to protect riders who may need persuading that things can and do go wrong. Check out Ace Cafe here. Find out more about Project EDWARD here.Project EDWARD has replaced the annual week of action with a strategically-planned year-round programme of activity, guided by this year’s theme – Data-driven actions for safe mobility. The programme will involve members of the EDWARD team working with key partners to facilitate events, symposiums, webinars, discussions, podcast episodes and online activity… with the specific aim of sharing examples of evidence-led good practice that supports the Safe System.Westcotec sponsors the Project EDWARD Podcast