EPISODE · Dec 6, 2024 · 29 MIN
The Challenge of Globetrotting - A conversation with Keith Dawkins
from Sawyer Business School Amplification Avenue Podcast presented by Suffolk University · host Skip Perham
What's the game plan for a legacy sports and entertainment property struggling for mind-share in today's constantly evolving media landscape? Veteran media expert Keith Dawkins shares his insight on turning the Harlem Globetrotters into a content leader on this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University. The Globetrotters begin their 2025 world tour in Boston on Dec 26, Springfield, MA on Jan 4, Worcester, MA on Jan 5, and Lowell, MA on Feb 11.
What this episode covers
What's the game plan for a legacy sports and entertainment property struggling for mind-share in today's constantly evolving media landscape? Veteran media expert Keith Dawkins shares his insight on turning the Harlem Globetrotters into a content leader on this episode of the Sawyer Business School Amplification Avenue Podcast presented by Suffolk University. The Globetrotters begin their 2025 world tour in Boston on Dec 26, Springfield, MA on Jan 4, Worcester, MA on Jan 5, and Lowell, MA on Feb 11.
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The Challenge of Globetrotting - A conversation with Keith Dawkins
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