The Challenge of Mission Statements & (Corporate) Identity

Recently, I saw something online that stunned me. You may think that's not a big deal, but what I saw was on a platform that's all about business and employment. It stunned me, yes. But it also made me think about the bigger picture, about culture and the importance of honesty when it comes to corporate identity. Moreover, it made me think about honesty in general, and embracing who and what you are, and owning it with confidence.