The Challenge of Using Salespeople as Booth Staff - TSI20.6

Exhibit managers often come to me with a similar story: their sales team comes to the show, hangs out in the booth, and becomes more of a handicap than an asset. They want to know how they can turn that situation around. Unfortunately, this is a common problem because the very things that make a sales person great at what they do can often create a challenge in the trade show environment. Here are specific steps you can take to overcome this situation.