The Challenger Sale by Matthew Dixon, Brent Adamson

https://thebookvoice.com/podcasts/2/audible/98205 to listen full audiobooks. Title: The Challenger Sale Author: Matthew Dixon, Brent Adamson Narrator: Matthew Dixon, Brent Adamson Format: mp3 Length: 5 hrs and 43 mins Release date: 02-10-22 Ratings: 4.5 out of 5 stars, 9 ratings Genres: Consumer Behavior & Market Research Publisher's Summary: Matthew Dixon and Brent Adamson share the secret to sales success: don't just build relationships with customers. Challenge them! What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships - and you'd be wrong. Matthew Dixon, Brent Adamson and their colleagues at CEB have studied the performance of thousands of sales reps worldwide. Their conclusion? The best salespeople don't just build relationships with customers. They challenge them.