The Challenger’s Playbook: Brett Hannath on Leading in Transformational Times

In this episode, Brett Hannath, Chief Marketing Officer at Intel, shares insights into leading marketing transformation during a critical period in tech, with a focus on leveraging AI innovation to drive growth. Brett discusses the complexities of balancing immediate business needs with long-term goals, building strategic partnerships, and creating agile marketing teams in a rapidly changing industry. He delves into Intel’s journey to differentiate itself in a crowded AI market, the importance of effective storytelling, and fostering a culture of collaboration and innovation within his organization.