EPISODE · Apr 23, 2024 · 15 MIN

The Challenges Of An Omni-Channel Marketing

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Jason Lyman, CMO at Customer.io, delves into omnichannel marketing. Today's consumers have diverse preferences in brand communication, prompting companies to embrace an omnichannel messaging strategy. Ultimately, understanding how to leverage various channels strategically and orchestrate them for maximum impact is crucial. Today, Jason discusses how to navigate the challenges of the omnichannel landscape.Connect With: Jason Lyman: Website // LinkedInThe MarTech Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Jason Lyman, CMO at Customer.io, discusses how to navigate the challenges of the omnichannel landscape.

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This episode was published on April 23, 2024.

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