The Challenges of Protecting Your IP as an Entrepreneur with Juliette Fassett

On the show today is Juliette Fassett, CEO of Happy Products, Inc. and creator of the ingenious tablet stand Flippy, designed by her husband optical scientist husband Bruce. Originally from upstate New York, Juliette has spent many years living outside of the United States, most notably teaching skiing in Japan and France. She's a consumer products entrepreneur and has developed businesses, products, and brands for over 30 years in the fashion, outdoor, pet and housewares categories. She has 3 patents and is an intellectual property activist with FairInventing.orgOn this episode Juliette discusses her harrowing experiences of having her Flippy IP stolen by the OnTel Corporation of Fairfield, NJ, and the emotional, financial, and mental toll this has had on her. She pulls back the curtain on the ugly unforeseen perils of creating a popular product and trying to prevent large, powerful corporations from replicating it without consent. Juliette's experience serves as a cautionary tale for any entrepreneurs needing to protect their IP.Juliette lives in Portland, Oregon with her husband, rescued street dog Jojo, and rescued senior cat Will Feral. She also has an off-track American Thoroughbred named Granite.Note: The only legitimate channels to purchase Flippy are on her website, getflippy.com, and on Amazon.Juliette can be reached via LinkedIn.Follow Trinette's IG at trinette.faintVisit Trinette's website trinettefaint.comMy Time, My Life is a Floor 51 Production