The changing face of gold - Round Table China

What this episode covers

Walking into a mall today reveals a striking contrast: traditional gold jewelry counters stand hushed, while the same brands' online livestreams explode with millions of viewers. Young Chinese consumers are redefining gold, transforming it into fashion, investment, and entertainment all at once. The gold rush is back, and its drivers are entirely new. / All eyes on Hainan International Film Festival (19:06). On the show: Niu Honglin, Steve & Guo Yan

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Frequently Asked Questions

How long is this episode of Round Table China?

This episode is 25 minutes long.

When was this Round Table China episode published?

This episode was published on December 10, 2025.

What is this episode about?

Walking into a mall today reveals a striking contrast: traditional gold jewelry counters stand hushed, while the same brands' online livestreams explode with millions of viewers. Young Chinese consumers are redefining gold, transforming it into...

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