The changing face of gold

Walking into a mall today reveals a striking contrast: traditional gold jewelry counters stand hushed, while the same brands' online livestreams explode with millions of viewers. Young Chinese consumers are redefining gold, transforming it into fashion, investment, and entertainment all at once. The gold rush is back, and its drivers are entirely new. / All eyes on Hainan International Film Festival (19:06). On the show: Niu Honglin, Steve & Guo Yan

Episode metadata supplied by the publisher feed · Published Dec 10, 2025

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The changing face of gold

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