The Changing of Lifestyle with Purple Orange Brand Communication’s Chris Dickey

In This Episode…We talk with Purple Orange Brand Communication’s Chris Dickey. We discuss how the lifestyle brands pivot and how they kept their brands relevant through the pandemic. How lifestyles are using live streaming and how a hybrid live streaming and in real life strategy will help propel lifestyle brands forward.Show Notes●      [00:39] Are you a coffee or tea drinker?                  ●      [01:22] How did the lifestyle brands pivot their message this year?            ●      [03:42] Did you pivot to the message more about staying healthy during the pandemic?●      [06:42] Was the messaging more around the community? ●      [11:20] What were some of the biggest hurdles for you in 2020?●      [14:15] Did you utilize various live streaming services?●      [17:09] What are some of your goals for your clients reopening?●      [18:23] How has the PR lifestyle agencies changed in 2020?●      [19:02] Empathic marketing is going to be a new trend in 2020?●      [20:33] Do you think more brands will use live streaming more?●      [21:25] Do you think lifestyle brands will have a stronger message after recent events?●      [22:37] Do you think 2020 will be a case study on how to be flexible as a PR pro?●      [23:07] What is your hope for the PR industry in 2021?●      [24:06] Final thoughtsPeople Companies, We Mentioned in the Show●      Chris Dickey was our guest today. Learn more about Purple Orange Brand Communications.Episode Length: 25:20Thanks so much for tuning in. Join us again next week for another episode!Download Options●      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!●      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter.Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.

Episode metadata supplied by the publisher feed · Published Aug 19, 2020

Embed this episode

Attribution link and audio player

NOW PLAYING

The Changing of Lifestyle with Purple Orange Brand Communication’s Chris Dickey

0:00 25:20

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

No similar episodes found.

Similar Podcasts

Finance 360 avec Alex Demers Alexandre Demers Finance 360 avec Alex Demers est un podcast francophone qui explique les finances personnelles, la bourse et l’investissement. Alex Demers vulgarise l’économie et les marchés financiers pour aider les Québécois à apprendre à investir et mieux gérer leur argent.traders360.caAVIS LÉGAL: Alex Demers n'est pas un conseiller financier et toutes les informations partagées dans ce balado ne reflète que son opinion personnelle. Il ne s'agit en aucun cas de recommandations d'investissement. Consultez un professionnel accrédité auprès de l'AMF pour obtenir des conseils appropriés à votre situation. Lead Balloon - Marketing, Public Relations and Strategic Communications Stories Dusty Weis Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them.Lead Balloon is like Freakonomics for communicators and media consumers. It's a show where we tell stories from communications industry leaders, brands that everyone knows and loves (or hates), and spectacular PR disasters. With immersive storytelling and a wry sense of humor, host Dusty Weis (nominated for "Best Indie Podcast Host" at the 2026 Podcast Academy awards) revisits epic PR disasters, intense communications scenarios, professional inflection points and notable campaigns we all remember, and usually finds a reason to chuckle.Because sometimes, there are important lessons to be learned from someone else's worst day.And sometimes, it's just more convenient than group therapy.Lead Balloon is an award-winning program, named by Adweek as "Marketing Podcast of the Year," nominated for a W

Frequently Asked Questions

How long is this episode of PR 360?

This episode is 25 minutes long.

When was this PR 360 episode published?

This episode was published on August 19, 2020.

Can I download this PR 360 episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.

URL copied to clipboard!