The changing sound of the business: a fireside chat with Frank Briegmann

The global music industry is evolving faster than ever, shaped by streaming, artificial intelligence and the delicate balance between global reach and local identity. In this exclusive interview, Frank Briegmann, Chairman & CEO of Universal Music Central Europe and Deutsche Grammophon, shares his perspective on how the business is transforming and what it takes to succeed in this new era.From the impact of streaming on market dynamics to the opportunities and challenges posed by AI, passing through the growing importance of “glocalization” and the Italian case, Briegmann explores how innovation, audience understanding and smart adaptation define the next chapter of the global music landscape.With: Frank Briegmann (Chairman & CEO of Universal Music Central Europe and Deutsche Grammophon).Host: Marta Cagnola (Radio 24 – Il Sole 24 Ore).