The Channel Surfers – Ep. 14 - Unlocking the Power of Fractional Channel Executives with Craig Gleason

In this episode of The Channel Surfers, John McCabe and Jeff Lennon sit down with Craig Gleason, a seasoned channel strategist and one of the leading voices in the fractional executive space, to explore how companies can scale smarter and faster by leveraging fractional channel leadership. Craig breaks down what a Fractional Channel Executive actually does and why more companies—especially early-stage and high-growth tech vendors—are turning to this model to accelerate partner program development, GTM execution, and revenue without the overhead of a full-time hire. From building a channel strategy from scratch to revitalizing stagnant partner ecosystems, Craig shares real-world examples and key KPIs fractional leaders can impact in under 90 days.