The Channel Surfers - Ep. 26 - Marketing as a Multiplier – A Conversation with Lisa Hayashi of Mimic

Episode Title: Marketing as a Multiplier – A Conversation with Lisa Hayashi of Mimic Show Summary: In this episode of The Channel Surfers, we sit down with Lisa Hayashi, CMO of Mimic and a true champion of channel marketing. Lisa brings her deep expertise to the mic to unpack why marketing isn’t just a support function in a channel program—it’s a growth engine. We explore how strategic marketing drives partner engagement, accelerates pipeline creation, and builds long-term brand equity across the channel. From co-marketing campaigns to through-channel automation and MDF best practices, Lisa shares insights on what great looks like when it comes to marketing with and through partners. Topics We Covered: • Why marketing should have a seat at the channel strategy table • Common mistakes companies make when underleveraging marketing in partner programs • Building a repeatable co-marketing motion that scales • How Mimic empowers partners with content, tools, and measurable demand generation • The role of brand storytelling and consistent messaging across ecosystems Whether you’re a channel leader trying to tighten alignment with your marketing org or a marketer looking to amplify your impact in the partner space, Lisa’s perspective is both tactical and inspiring. Tune in and learn how to turn your marketing into a multiplier. Vision & Voice website - https://visionandvoice.community/contact-us