The Channel Surfers - Episode 56 - "From RSA to Revenue — Turning Event Energy into Pipeline"

John McCabe and Jeff Lennon break down how channel leaders can turn RSA Conference momentum into real pipeline and partner-driven revenue. With a practical, no-nonsense approach (and a few laughs along the way), they outline how to avoid “happy ears” and post-event drop-off by focusing on disciplined execution. From pre-event planning to 30-60-90 day follow-up frameworks, the episode delivers clear guidance on segmenting leads, prioritizing opportunities, aligning partners, and driving measurable outcomes. Featuring sponsor XTRM, the conversation reinforces a core theme: activity doesn’t equal achievement—pipeline does. Visit XTRM at https://xtrm.com/requestInfo/?utm_source=channel_surfers&utm_medium=affiliate&utm_campaign=partner_referral