The Character traits of a successful seller part 1 Global sales Leader episode 26 Catherine Brown

If you don’t think of sales as an honourable profession, you haven’t read Catherine Brown’s new book: How Good Humans Sell: The Proven Path to B2B Sales Success.  A veteran of 25+ years of B2B (business-to-business) selling, Catherine understands what it means to start and build a business during challenging times. She launched her first sales consulting firm in 2003 and now runs the sales training firm, ExtraBold Sales, where she coaches others to sell with confidence. Her sales system includes psychology research that gets at the heart of why people don’t sell effectively. She also trains on the reasons people buy (it’s not what you think!). Her process helps business owners take the frustration and worry out of business development so they can close new businesses without wasting money on one-size-fits-all sales training.  Catherine lives in Texas with her family and her boxer, Penny. She loves taking Penny for walks, reading, planning her next globetrotting adventure, watching sci-fi, and hosting dinner parties. She has a BA from Rice University and is a StoryBrand Certified Guide. We are discussing the research behind the problem and how to change that mindset.  You can be a good salesperson and a good human by remembering this: people not only buy the thing you sell but how the thing makes them feel. They’re looking for status, security, or comfort.  When we asked sales professionals to rank their own profession against the respectability of six other careers, sales came in last. So let's discuss what makes sales a rewarding and well-respected profession. ❌Award-winning sales coach and trainer Ireland from the corporate vision  💥Top 60 Sales Leadership Podcasts You Must Follow in 2021 https://blog.feedspot.com/sales_leade...  ✅Podcasts  ✅Itune:- https://apple.co/3isbI6p ✅Spotify https://spoti.fi/3x9ahxK ✅YouTube https://bit.ly/3pyeVCh ✅www jasoncooper.io  ✅[email protected]  ✅Learn More In my newsletter:- https://bit.ly/3r6P4RZ ✅Club House Jasonacooper