The ChatGPT Marketplace & LinkedIn Reach Issues(?) - Neil Harrington - GTM Unfiltered - Episode # 015

It’s time to rethink how we work with AI from the ground up! Joining this episode is special guest Neil Harrington, the Vice President of Sales and Alliances at Stack Moxie. Craig chats with Neil about the emerging trends he’s noticed in generative AI, from exploring the feasibility of incorporating AI-driven features in existing products to the idea of vertical disruption. Hosts Craig Rosenberg, Matt Amundson, and Judd Borakove discuss what UPS eliminating the CMO role means for GTM leaders going forward, the drastic changes impacting organic reach on LinkedIn, and a few NFL-related storylines.Also, Craig asks why he keeps getting elderly bra ads, Judd explains his LinkedIn reach conspiracy theory, and Matt espouses his innermost thoughts on UPS.Chapters:00:00 Introduction and Casual Banter01:35 Discussing Football and Super Bowl Predictions04:22 Challenges with Following an Iconic Leader09:34 UPS Eliminates CMO Role25:23 LinkedIn's Algorithm Change and Its Impact32:38 The Power of Specificity in Content35:37 Introducing Neil Harrington 37:43 What new AI Features underperforming indicates44:17 Neil’s 3 Key AI Takeaways56:22 ChatGPT rolls out new Marketplace57:54 Closing Quote of the Show:“We're all going to be proficient in many different LLMs and bringing them together to figure out what we need.” - Neil HarringtonSponsor:Ringmaster Conversational Marketing - GTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/Connect with Neil:LinkedIn: https://www.linkedin.com/in/neildharrington/ Deep Funnel Newsletter: https://deepfunnel.substack.com/ Stack Moxie Website: https://www.stackmoxie.com/ Follow the Show:Judd’s LinkedIn: https://www.linkedin.com/in/juddborakove/ Craig’s LinkedIn: https://www.linkedin.com/in/craigrosenberg/ Matt’s Linkedin: https://www.linkedin.com/in/matt-amundson-91657236/ GTM Unfiltered LinkedIn: https://www.linkedin.com/company/gtm-unfiltered/GTM Unfiltered Website: https://www.gtmunfiltered.com/Ways to tune in:Spotify: https://open.spotify.com/show/6n6ElND3FF2wjf11gWGjFnApple Podcasts: https://podcasts.apple.com/us/podcast/gtm-unfiltered/id1708470602Podchaser: https://www.podchaser.com/podcasts/gtm-unfiltered-5480709YouTube: https://www.youtube.com/channel/UCcjySadNUx9DS6RsHJaEWjgTransistor: https://www.gtmunfiltered.com/episodes/welcome-to-gtm-unfilteredAmazon Music: https://music.amazon.com/podcasts/a4ac6781-0f62-40c7-bef3-40e37c1e824f/gtm-unfilteredGTM Unfiltered is sponsored and produced by Ringmaster, on a mission to create connections through Branded podcasts. Learn more at https://ringmaster.com/