The Cheat Sheet with Professor Ken Wong: Differentiation is Everything

🎓 In this episode, we sat down for a master class with one of Canada’s most distinguished Marketing educators, Professor Ken Wong. Professor Wong is a retiring Distinguished Professor of Marketing from Queen’s University - where he was a faculty member for nearly 50 years. His list of accolades is so long that we would legitimately require a full episode to properly cover them but simply put, he has been one of the most influential minds and voices in the field of Marketing. He has also been inducted into the Canadian Marketing Hall of Legends, has graced magazine covers such as Canadian Business, and has been a panelist and expert trusted by some of the largest media outlets in Canada. We talked to Professor Wong about how he got started in Marketing, what has kept him in it, and the common qualities and traits of successful Marketers (vetted by a sample size of thousands of students!). He also shares what it was like growing up in an entrepreneurial family and useful advice on how students can best prepare themselves for a tough job market and the impact of technological and societal change on Marketing.This is an inspiring and insightful conversation that you won’t want to miss!