EPISODE · Sep 2, 2022 · 13 MIN
[The China Project] Will skintight leggings trend outlast China’s body-shaming critics?
from China Stories
It’s been more than five years since Canadian athleisure brand Lululemon, known for its yoga pants, entered the Chinese market. But one specific product — workout leggings — never took off until this summer… alongside the rise of an alternative sport.Click here to read the article by Zhao Yuanyuan.Narrated by Elyse Ribbons.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
What this episode covers
It’s been more than five years since Canadian athleisure brand Lululemon, known for its yoga pants, entered the Chinese market. But one specific product — workout leggings — never took off until this summer…alongside the rise of an alternative sport.
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[The China Project] Will skintight leggings trend outlast China’s body-shaming critics?
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