The Chip-pocalypse Comes For Apple episode artwork

EPISODE · Jun 18, 2026 · 20 MIN

The Chip-pocalypse Comes For Apple

from Tech Brew Ride Home · host Morning Brew

Tim Cook warned Apple price hikes are unavoidable as AI gobbles up memory chips. Noam Shazeer bolted from Google to OpenAI. Midjourney unveiled a bizarre full-body ultrasound scanner, and businesses piled into Kalshi to hedge real-world risk. In an interview, Tim Cook says Apple price hikes are "unavoidable" to offset surging memory and storage chip costs, and "the situation has become unsustainable" (The Wall Street Journal) Star Google AI Researcher Shazeer Joins OpenAI (The Information) Midjourney unveils its first hardware product, the Midjourney Scanner, an ultrasound-based full-body scanner; it is unclear how AI fits into the medical effort (The Verge) Businesses have started using Kalshi to hedge business risks; Kalshi says institutional trading volume on its platform has grown 800% since November 2025 (The New York Times)

Episode metadata supplied by the publisher feed · Published Jun 18, 2026

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The Chip-pocalypse Comes For Apple

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