The Chipotle Offer

Why do you think complex offers are better? How did Chipotle’s offers drive almost 50% of sales? Are Chipotle’s offers really about deals...or something else entirely?In this episode, learn more about:-- Why your ICP isn’t your Lighthouse Client.-- How founders overlook this shift in prospecting.-- If you’re selling a thing, you’re making a fast-food mistake.-- The “vegan test” your offer is failing.-- What Chipotle understands about offers that most founders miss.GO DEEPER-- Episode 5: The $100k Trap-- Episode 17: The High Ticket Offer Lie Everyone Believes -- Episode 29: Little Red Cup Economics-- Episode 22: Offer Fatigue-- Follow Ken on LinkedIn-- Read Ken’s weekly briefingWORK WITH MEIf this episode surfaced something specific around your offers, sales, or systems, you can see how I work with clients here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit gwh.fm