The Chiropractor's Guide: Chapter Six

What this episode covers

Ever wondered how some chiropractic practices skyrocket their new patient numbers while others struggle to keep up? Imagine seeing **601 new patients in a single month**. Sounds like a dream, right? But it's not just a dream; it's a reality I've lived! My secret weapon: **Community Outreach Assistants (COAs)**. Here's a glimpse of the transformation: 1. **Fun is Job One!** - Making screenings all about having fun attracted more people and potential patients. 2. **Training is Key** - Just as I trained my associates, I started training my COAs, refining the process with each event. 3. **Empowerment** - One of my COAs took the initiative and started screening on her own, leading to her booking six new patients in one event! The culmination of this strategy? In one memorable month, with the combined efforts of my associates and seventeen COAs, we welcomed **601 new patients** across five clinics. And the best part? I didn't work a single event. **The Three Golden Keys:** 1. **How to Select the Best Talent** - It's essential to find the right people for the job and screen out those who aren't a fit. 2. **How to Train for Optimal Results** - With the right training, COAs can start bringing in new patients in less than a month. 3. **How to Provide Daily Guidance** - Regular motivation, guidance, and correction are crucial. On average, a COA can bring in 4.2 new patients a week without the doctor being present. Want to dive deeper into this game-changing strategy and transform your practice?

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