"The Choice Factory" de Richard Shotton

¿Por qué compramos? Este libro nos ofrece 25 sesgos para entender nuestro comportamiento al comprar. Recomendado para los que trabajan en agencias de publicidad, para emprendedores y para curiosos del comportamiento humano. Economía del comportamiento con una aplicación a la mercadotecnia. Un libro muy útil y práctico. Entendible y entretenido. Descubre 3 de estos curiosos sesgos… te reto a que encuentres nuevas aplicaciones de estas ideas.

Episode metadata supplied by the publisher feed · Published Dec 23, 2021

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"The Choice Factory" de Richard Shotton

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