The Chris Wolfe Podcast: What Happens When Medicine Becomes Marketing

from EyeCode Media · host Christopher Wolfe, OD, FAAO, Dipl. ABO

Dr. Chris Wolfe examines how dry eye disease became linked with aesthetic treatments like IPL and radiofrequency. While these light-based therapies show real benefits for inflammation and gland function, marketing them as cosmetic services blurs the line between medical care and elective treatment. ------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing &amp; Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/viewform?usp=header https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth

What this episode covers

Dr. Chris Wolfe examines how dry eye disease became linked with aesthetic treatments like IPL and radiofrequency. While these light-based therapies show real benefits for inflammation and gland function, marketing them as cosmetic services blurs the line between medical care and elective treatment. ------------------- For our listeners, use the code 'EYECODEMEDIA22' for 10% off at check out for our Premiere Billing & Coding bundle or our EyeCode Billing & Coding course. Sharpen your billing and coding skills today and leave no money on the table! [email protected] https://docs.google.com/forms/d/e/1FAIpQLSdEt3AkIpRrfNhieeImiZBF5lYRIR2aAsl7UqWJ_m2GV6OKEA/viewform?usp=header https://coopervision.com/our-company/... Go to MacuHealth.com and use the coupon code PODCAST2024 at checkout for special discounts Show Sponsors: CooperVision MacuHealth

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The Chris Wolfe Podcast: What Happens When Medicine Becomes Marketing

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This episode is 21 minutes long.

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This episode was published on November 3, 2025.

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