The CLA's Journey from Planet Laundry to Full Cycle

from Laundromat Ownership · host Ian Gollahon

Is the "coin-op" era officially over? In this episode of the Laundromat Ownership Podcast, host Ian Gollahon sits down with Matt DeWolf, the Editor-in-Chief of the CLA's (previously known as the Coin Laundry Association) newest media venture: Full Cycle. Matt shares why the industry’s flagship publication, Planet Laundry, is being retired after decades to make room for a premium, multimedia brand that reflects the modern laundry entrepreneur.* The Rebrand to Full Cycle: Why the CLA is moving to a high-end, quarterly format focused on deep storytelling and actionable business strategies.* Lessons from the Car Wash Industry: Matt discusses the striking parallels between laundromat evolution and the car wash consolidation curve he witnessed over the last 15 years.* The "iPad Gimmick": Why high-tech gimmicks can't save a store in a poor location, and why customer experience remains the ultimate competitive advantage.* The Mission of the CLA: A breakdown of the "Connect, Learn, Advocate" pillars and how the association protects owner interests at a national level.* Starbucks in a Laundromat? Hear the story of the St. Paul operator featured on the first cover of Full Cycle who is officially licensed to serve Starbucks coffee.1:13 - Matt’s journey from car wash media to the CLA 3:12 - What is the CLA? Connect, Learn, Advocate5:56 - From Planet Laundry to Full Cycle: The vision 8:58 - Why the shift to a quarterly, long-form publication?13:52 - What to expect in the first issue (March 2026) 19:48 - Case Study: The Starbucks licensed laundromat 28:04 - Comparing the laundry and car wash consolidation curves33:34 - The "iPad Gimmick" and the importance of demand* Full Cycle: www.FullCycleMagazine.com* Contact Matt DeWolf: [email protected]* Wash-Dry-Fold POS: www.washdryfoldpos.com

Episode metadata supplied by the publisher feed · Published Mar 16, 2026

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The CLA's Journey from Planet Laundry to Full Cycle

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