The Classical Marketing Book, with the author, Anthony 'Tas' Tasgal

Hello and welcome to Anthony Tasgal, known universally as Tas, author of The Classical Marketing Book – Marketing Lessons from the Greeks and Romans. To give you a little background, Tas has written six other business books including The Consumer Behaviour Book and The Storytelling Book, and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.The Classical Marketing Book is an energising, wild, flight-of-thought spin through insights, ideas and conundrums from acronymous fish to a plea to ‘be more Caesar,’ highly enjoyable and a great read, published by LID Publishing and of course available from Amazon and all good bookshops. Hosted on Acast. See acast.com/privacy for more information.