The Clean Girl Myth: Wellness and Neoliberalism

The 'Clean Girl' aesthetic has taken over TikTok, but what's really beneath the slicked-back bun and skincare?In this episode, we unpack how wellness culture frames health and wellbeing as an individual responsibility rather than a collective issue. From neoliberal ideas of self-optimisation to the hidden politics of beauty and lifestyle trends, we explore how the 'clean girl' shifts blame from systematic issues and onto personal discipline. If you've ever felt like wellness culture demands perfection but offers little real care, this one's for you!