The Clear Cut

In the most epic meet cute, Olivia met Kyle when he was running a diamond mine and she was polishing her diamond skills as a gemologist. What came later was the company they co-founded — The Clear Cut. The custom online jeweler was born and lives entirely in the digital arena. In this episode, Lex and Tony dig into how these two found each other and launched the start-up, along with the unique customer acquisition strategy that led them to build a consumer focused company with zero marketing budget. Olivia and Kyle also discuss why lab grown diamonds aren’t the planet saving alternative they claim to be, and how they’re ensuring that all the diamonds in their products are sourced from reputable sources with the minimum impact on the environment.