The CleverTap Big Leap - FTW NYC

Three Fintech Marketing Leaders on what changes when AI agents replace browsers, trust replaces funnels, and taste becomes the last competitive edge.Ashley Kiolbasa didn’t hesitate when she told a crowd gathered on the rooftop terrace at 2 Penn that the rules of marketing have been rewritten.“We as people have stopped browsing the internet completely. We’ve offloaded that chore to AI without even thinking about it, and that fundamentally changes the customer journey.”She was one of three marketing leaders on stage at the Big Leap VIP Experience during New York Fintech Week, where CMO Uncovered recorded a live panel conversation sponsored by CleverTap. Nicole Casperson, Founder and CEO of Fintech Is Femme, moderated an ESPN-inspired round robin panel designed by Drew Glover, Co-Founder of Fiat Growth:5 provocative topics3 operators0 rehearsed answersThe panelists: Veronica Mendoza, VP of Growth Marketing at Betterment, an online investment platform making financial advice accessible and affordable. Kathryn Flynn, VP of Marketing at Zip, a buy now, pay later company focused on serving America’s underserved population. And Ashley, the CMO of Prove, a digital identity company that helps businesses verify people are real.Before the panel kicked off, Anand Jain, Co-Founder of CleverTap, took the stage to mark Big Leap’s second year. “In the world of notifications, emails, everything that you can’t see and touch, we have launched a magazine,” he said, holding up CleverTap’s first print publication to cheers from the crowd.