The Client Attraction Class with Hugo Finkelstein

How do you land your first client when you're just starting out as a freelancer? And if you have an established business, how do you continue to approach and attract clients? Today I'm joined by Hugo Finkelstein, co-founder and CEO of Rise. He'll teach us some unique and effective ways to reach out to clients, add value, and attract them to our businesses and services! Guest Biography: Hugo Finkelstein is the co-founder and CEO of Rise, an independent talent network and service marketplace for designers and writers. He was previously at LGO Launch, a marketing and consulting agency for blockchain-based projects. Podcast Outline: [0:48] Introduction to Hugo Finkelstein [1:30] How Hugo got started as a freelancer and why he's passionate about serving the freelance community [3:42] In light of the global pandemic, why this is an ideal time to become a freelancer - Hugo and Craig share examples of how businesses need help from freelancers and how the interest in remote work is growing. [6:35] How the freelancer's entrepreneurial mindset differs from that of an employee - Craig and Hugo explain how the freelance mindset provides freedom and benefits companies. [8:43] Why freelancers struggle with attracting and approaching clients - Hugo and Craig describes the skills freelancers need to attract clients and approach them in the right way. The Dos and Don'ts of Approaching Potential Clients [12:30] #1 Warm intro or referral - how this is the best option for attracting clients. [13:22] #2 Cold emailing and cold messaging - the dos and don'ts of using this method. Hugo explains how to craft messages differently to gain a better response from potential clients. [14:22] #3 Building your own profile and brand - how this phase precedes the other approaches. Hugo describes the elements you need so you can give a concrete impression to potential clients. [14:54] How new freelancers can approach clients if they lack experience [17:22] How to effectively approach potential clients on LinkedIn - Hugo explains the two ways that have worked for him. [19:59] How new freelancers should read about PR strategies and approaching journalists - Hugo explains how these strategies can help pique people's interests. [20:45] How one of the keys to attracting clients is to be visible - Craig explains how this can build a network for you. [21:19] How to provide value by presenting yourself as an expert in your field - Hugo and Craig talk about the importance of creating content and give advice on how to choose your content medium. [23:25] Final thoughts for freelancers who are struggling with the process of approaching and attracting clients - Hugo and Craig share some important tips that can help. [25:25] What Hugo does at Rise and how freelancers can get connected with him Resources and tools discussed in this episode: Rise https://www.riseworks.io/ Twitter https://twitter.com/ Square https://squareup.com/ Shopify https://www.shopify.ca/ The Winning Discovery Call Workshop https://my.freelanceu.com/courses/the-winning-discovery-call LinkedIn https://ca.linkedin.com/ Medium https://medium.com/ YouTube https://www.youtube.com/ Facebook Live https://www.facebook.com/facebookmedia/solutions/facebook-live Instagram Live https://www.instagram.com/