The Client Success Story
Episode 8 of the Breaking BizDev podcast, hosted by John Tyreman & Mark Wainwright, titled "The Client Success Story" was published on December 18, 2023 and runs 28 minutes.
December 18, 2023 ·28m · Breaking BizDev
Summary
The client success story can go by many names; case story, case study, use-case, past performance, the list goes on... But how should it be structured? When can it be used? How can it be used for marketing? For sales? In this episode, John and Mark break down the client success story in professional services—what it is, how it’s used, and mistakes to avoid. The Client Success Story Framework: The client's situationThe client's problem or needThe solution you providedThe client's resul...
Episode Description
The client success story can go by many names; case story, case study, use-case, past performance, the list goes on... But how should it be structured? When can it be used? How can it be used for marketing? For sales? In this episode, John and Mark break down the client success story in professional services—what it is, how it’s used, and mistakes to avoid.
The Client Success Story Framework:
- The client's situation
- The client's problem or need
- The solution you provided
- The client's results
Read more from Mark on the client success story here:
https://www.wainwrightinsight.com/client-success-story/
Using the PASTOR framework for the client success story in marketing:
P - label the client's problem
A - amplify the problem
S - show the solution
T - bring in a client testimonial
O - offer a way to connect (contact us, book a demo, request an audit)
R - promptly respond to offer requests
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