The Clients Perspective Wins over Your Assumptions; with Tiago Faria

In this episode, Aveline is joined by Tiago Faria, an "anti marketer" and former Google employee. Together, they delve into the crucial practice of conducting client interviews to truly understand their needs and perspectives. Tiago's insights into simplifying business strategies and leveraging existing relationships are invaluable for entrepreneurs. Tune in as they discuss the journey to understanding clients' frustrations and using feedback to create resonant offerings, ultimately embodying the "sixth star" philosophy of exceeding expectations and making a difference in the world. Here’s a summary of what they discussed:08:30 Childhood creativity led to career in cinema.10:37 Networking led to opportunity at Google.14:59 Struggle of applying Google experience to entrepreneurship.20:51 Leverage your audience and social media for results.24:59 Focus on solving clients' problems, not promoting yourself.36:32 Seeking to serve and collaborate with changemakers.43:59 Talk to people, lose fear, change perspective.and much more…enjoy! Here’s some information about our guest, Tiago:Tiago Faria, Entrepreneur and Anti-MarketerTiago is a business mentor in the “Help Industry” with a unique "Anti-Marketing" approach. After working at the EU headquarters of Google for 8 years, he's been simplifying marketing and business to its core, and truly believes you already have everything you need in your world to grow a sustainable and fun business.Something Interesting About Tiago:Completed a 120 day challenge in YouTube in 2021, creating 120 videos in 120 consecutive daysWhat are you famous for, Tiago?The Anti-MarketerContact:W: https://tiagofaria.pt/LI: https://www.linkedin.com/in/tiagofaria/FB: https://www.facebook.com/tiagofariapontoptThe purpose of the Mission Activated podcast is to inspire people with the stories of people who are activated on their mission, and are living a life of purpose, passion and alignment. Being in business is not just about money: it's about bringing our genius and our gifts to the world to impact others. If you'd like to get in touch please contact us at [email protected]