EPISODE · Mar 24, 2025 · 1H 2M
The Climate Crisis is Real. What Will Your Legacy Be? From Climate Change Specialist: Sangeeta Waldron
from The SMARTA Podcast · host Sonia Marta
“We live in an age where we want to be connected. Be online. Be engaged. Don’t be invisible. Share knowledge and other people’s work.”In today’s episode, tune into this discussion on the importance of legacy, the climate crisis, and the empowering messages from leaders in various fields.Sangeeta shares:her journey as an activistinsights on building a personal brand as an authorcommon mistakes to avoid as authors corporate social responsibility, the significance of transparency in businessGet a copy of Sangeeta’s personal favorite books that changed her life:Far From The Madding Crowd by Thomas HardyDavid Copperfield by Charles DickensSangeeta is an award-winning Public Relations professional, ranked at number 25 in the top 100 of the PR Influencer Index, and the founder of Serendipity PR & Media, which she established in 2009. With a remarkable career that began writing speeches for a former UK Prime Minister and Ministers, Sangeeta has worked with some of the most powerful global brands and organizations, including The Economist Group, the Cabinet Office, WHO, UN, The Times, Mayor of London, and many more.Sangeeta is also an accomplished author, with her first book, The PR Knowledge Book, published in 2019, and her latest work, Corporate Social Responsibility Is Not Public Relations, making waves in the world of business and sustainability. Today, we’ll be diving into her newest book, What Will Your Legacy Be? — a thought-provoking guide that explores how we can build meaningful legacies through our work, values, and everyday actions.Beyond her professional achievements, Sangeeta is a firm believer in the power of serendipity — those unexpected moments that can shape careers and businesses. She regularly writes for international platforms about sustainable business practices and serves on various boards, including the UK Taskforce for Women in Enterprise.Connect with Sonia:InstagramWebsiteLinksChapters00:00 Introduction and Key Takeaways00:01 Inspiring Stories and Perspectives on Climate Change13:31 Actionable Steps for Young People18:15 Advice for the 17-Year-Old You21:48 Finding Your Passion and Making a Difference24:24 Marketing Strategies for Authors27:14 Common Mistakes Authors Make30:47 Building Community Support for New Authors33:35 Working with Celebrities and Building a PR Agency34:52 The Evolution of Celebrity Influence37:10 Authenticity in Storytelling39:47 Understanding Corporate Social Responsibility (CSR)42:34 The Importance of Transparency in Business45:04 The Power of Individual Choices46:23 The Impact of Literature on Life Perspectives54:11 Surprising Personal Insights55:12 Empowering Change in Everyday Life59:06 Outro
What this episode covers
“We live in an age where we want to be connected. Be online. Be engaged. Don’t be invisible. Share knowledge and other people’s work.”In today’s episode, tune into this discussion on the importance of legacy, the climate crisis, and the empowering messages from leaders in various fields.Sangeeta shares:her journey as an activistinsights on building a personal brand as an authorcommon mistakes to avoid as authors corporate social responsibility, the significance of transparency in businessGet a copy of Sangeeta’s personal favorite books that changed her life:Far From The Madding Crowd by Thomas HardyDavid Copperfield by Charles DickensSangeeta is an award-winning Public Relations professional, ranked at number 25 in the top 100 of the PR Influencer Index, and the founder of Serendipity PR & Media, which she established in 2009. With a remarkable career that began writing speeches for a former UK Prime Minister and Ministers, Sangeeta has worked with some of the most powerful global brands and organizations, including The Economist Group, the Cabinet Office, WHO, UN, The Times, Mayor of London, and many more.Sangeeta is also an accomplished author, with her first book, The PR Knowledge Book, published in 2019, and her latest work, Corporate Social Responsibility Is Not Public Relations, making waves in the world of business and sustainability. Today, we’ll be diving into her newest book, What Will Your Legacy Be? — a thought-provoking guide that explores how we can build meaningful legacies through our work, values, and everyday actions.Beyond her professional achievements, Sangeeta is a firm believer in the power of serendipity — those unexpected moments that can shape careers and businesses. She regularly writes for international platforms about sustainable business practices and serves on various boards, including the UK Taskforce for Women in Enterprise.Connect with Sonia:InstagramWebsiteLinksChapters00:00 Introduction and Key Takeaways00:01 Inspiring Stories and Perspectives on Climate Change13:31 Actionable Steps for Young People18:15 Advice for the 17-Year-Old You21:48 Finding Your Passion and Making a Difference24:24 Marketing Strategies for Authors27:14 Common Mistakes Authors Make30:47 Building Community Support for New Authors33:35 Working with Celebrities and Building a PR Agency34:52 The Evolution of Celebrity Influence37:10 Authenticity in Storytelling39:47 Understanding Corporate Social Responsibility (CSR)42:34 The Importance of Transparency in Business45:04 The Power of Individual Choices46:23 The Impact of Literature on Life Perspectives54:11 Surprising Personal Insights55:12 Empowering Change in Everyday Life59:06 Outro
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The Climate Crisis is Real. What Will Your Legacy Be? From Climate Change Specialist: Sangeeta Waldron
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