The Cloudcast #354 - Prepping for a Product Launch

Aaron and Brian talk about some of the behind the scenes details on product launches - both new products and on-going updates. Show Links: [PODCAST] @PodCTL - Containers | Kubernetes | OpenShift - RSS Feed, iTunes, Google Play, Stitcher, TuneIn and all your favorite podcast players [A CLOUD GURU] Get The Cloudcast Alexa Skill [A CLOUD GURU] A Cloud Guru Membership - Start your free trial. Unlimited access to the best cloud training and new series to keep you up-to-date on all things AWS. [A CLOUD GURU] FREE access to AWS Certification Exam Prep Guide - At A Cloud Guru, the #1 question received from students is "I want to pass the AWS cert exam, so where do I start?" This course is your answer. [FREE] eBook from O'Reilly Show Notes Topic 1 - Topic 1 - Let’s start with the basics. What’s the typical checklist before a product launch? Timeline and schedule (New Product Introduction (NPI) Checklists/Supply Chain aspects)
 Multiple groups (internal & external) involved
 Early customer involvement and feedback
 Go-to-Market (GTM) planning
 • Multiple Transfers-of-Information (TOI’s) end to end
 Topic 2 - The product is ready to go to market. How much “stuff” has to be created for all the groups that might care about the product? Documentation & Message Guides
 Pricing Models (and SKUs)
 Field Training
 Customer Training
 Support Training
 Sales and Technical content
 Demos
 Press and Analyst Content
 Competitive Content Topic 3 - What do you consider a successful product launch? Topic 4 - How have product launches changed over the years, for things you’ve worked on? Topic 5 - What are some commons mistakes you see companies make with launches? Feedback? Email: show at thecloudcast dot net Twitter: @thecloudcastnet and @ServerlessCast FEEDBACK?Email: show @ the enterprise ai show dot comeBluesky: @EntAIShow.bsky.socialTwitter/X: @TheEntAIShowInstagram: @TheEntAIShow