The CMO as President: Why Marketing Deserves a Seat at the Strategy Table With Sarah Greenough

Most marketing leaders spend their careers fighting for a seat at the table. Sarah Greenough built the table. With more than 30 years at Princeton Properties, starting in marketing and ultimately ascending to President and CMO, Sarah's career is a case study in what happens when marketing stops being treated as a support function and starts being recognized as a core driver of business value. Her path wasn't a straight line. It was built on proving, year after year, that brand, leasing, revenue, and operations aren't separate disciplines; they're the same conversation.In this episode, Tom and Sarah unpack what it really takes for marketing to earn a permanent seat at the strategy table, why so many CMOs are still fighting for credibility they should already have, and what the marketing leaders who make it to the top understand that others don't.This is a conversation about the long game, and what three decades of showing up, adapting, and leading through change actually looks like.Connect with Sarah Greenough:LinkedIn: https://www.linkedin.com/in/sarahgreenough/Website: https://www.princetonproperties.com/If this conversation moved you, share it with someone who needs to pull up a chair. Subscribe so you never miss a seat at the table.