The CMO–CFO Alliance: Sizing Marketing Investment in an AI-Driven World with Tanay Sarpotdar

For decades, the relationship between Marketing and Finance has often felt like an endless tug of war—one chasing growth, the other guarding the purse strings. But what if the problem was never the budget, but the language?In this episode of MindfulMinutes, Tanay explores how Artificial Intelligence is changing one of the oldest boardroom rivalries. From replacing gut instinct with measurable insights to transforming marketing from a cost centre into an investment portfolio, this episode uncovers why the future belongs to businesses where the CMO and CFO stop debating expenses and start co-owning growth.Along the way, expect a few laughs, relatable boardroom moments, and practical perspectives that every founder, marketer, finance leader, and business executive can take back to their next planning meeting.