The CMO who built a billion-dollar brand - and what he got in return - Udi Ledergor

Most marketers dream of having Gong’s billion dollar brand. But few realize that behind every courageous campaign, there’s an even more courageous marketer. In today’s episode of BILLIONS I have the pleasure to interview Udi Ledegor, chief evangelist and former CMO at Gong.I’ve known Udi for a few years now, and not only I’ve always been super impressed by how Gong’s brand is so unique but also by how great of a piano player Udi is!Udi thanks a lot for joining me today!Timeline :00:00:00 - 00:01:00 : How gong became a billion-dollar brand (before the revenue)00:01:00 - 00:04:38 : Punching above your weight: gong’s billboard strategy playbook00:04:38 - 00:07:26 : The viral formula: what makes content spread like fire00:07:26 - 00:11:26 : Gong labs content series: 1.5 people, zero excuses, maximum impact00:11:26 - 00:14:20 : Why content > distribution: rethinking roi the gong way00:14:20 - 00:17:19 : Turning content into pipeline: metrics, gating, and reciprocity00:17:19 - 00:21:44 : From free to unstoppable: scaling organic marketing and thought leadership00:21:44 - 00:27:04 : Super bowl ad on a startup budget: the story behind gong’s boldest move00:27:04 - 00:35:21 : Going enterprise: how gong landed fortune 10 clients (and what changed)00:35:21 - 00:49:38 : Retention, equity, and billion-dollar thinking as a non-founder execReferences :Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi LedergorKyle Lacy - CMO at DoceboMoneyball: The Art of Winning an Unfair Game by Michael LewCrossing the Chasm by Geoffrey Moore - Classic business book about bridging early adopters to early majorityMade to Stick by Dan Heath and Keith Heath - About principles of viral content and what makes things memorableThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - About what becomes a trend and viral phenomenaInfluence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life by Robert Cialdini - Psychology book about persuasion, specifically reciprocity effect