The CMO who built a billion-dollar brand

What this episode covers

Most marketers dream of having Gong’s billion dollar brand. But few realize that behind every courageous campaign, there’s an even more courageous marketer. In today’s episode of BILLIONS I have the pleasure to interview Udi Ledegor, chief evangelist and former CMO at Gong.I’ve known Udi for a few years now, and not only I’ve always been super impressed by how Gong’s brand is so unique but also by how great of a piano player Udi is!Udi thanks a lot for joining me today!Timeline :00:00:00 - 00:01:00 : How gong became a billion-dollar brand (before the revenue)00:01:00 - 00:04:38 : Punching above your weight: gong’s billboard strategy playbook00:04:38 - 00:07:26 : The viral formula: what makes content spread like fire00:07:26 - 00:11:26 : Gong labs content series: 1.5 people, zero excuses, maximum impact00:11:26 - 00:14:20 : Why content > distribution: rethinking roi the gong way00:14:20 - 00:17:19 : Turning content into pipeline: metrics, gating, and reciprocity00:17:19 - 00:21:44 : From free to unstoppable: scaling organic marketing and thought leadership00:21:44 - 00:27:04 : Super bowl ad on a startup budget: the story behind gong’s boldest move00:27:04 - 00:35:21 : Going enterprise: how gong landed fortune 10 clients (and what changed)00:35:21 - 00:49:38 : Retention, equity, and billion-dollar thinking as a non-founder execReferences :Courageous Marketing: The B2B Marketer's Playbook for Career Success by Udi LedergorKyle Lacy - CMO at DoceboMoneyball: The Art of Winning an Unfair Game by Michael LewCrossing the Chasm by Geoffrey Moore - Classic business book about bridging early adopters to early majorityMade to Stick by Dan Heath and Keith Heath - About principles of viral content and what makes things memorableThe Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell - About what becomes a trend and viral phenomenaInfluence, New and Expanded: The Essential Guide to the Psychology of Influence and Persuasion in Everyday Life by Robert Cialdini - Psychology book about persuasion, specifically reciprocity effect

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How long is this episode of BILLIONS?

This episode is 49 minutes long.

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This episode was published on December 21, 2025.

What is this episode about?

Most marketers dream of having Gong’s billion dollar brand. But few realize that behind every courageous campaign, there’s an even more courageous marketer. In today’s episode of BILLIONS I have the pleasure to interview Udi Ledegor, chief...

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