The CMO's Guide to Starting from Scratch: Learn-as-You-Go Marketing

💡 Joanna Nguyen, CMO at Willow, shares her approach to building and scaling marketing teams from the ground up. She emphasizes the value of testing, learning, and adapting strategies like high-velocity sales, product-led growth, and customer engagement. Joanna also explores breaking away from traditional models by incorporating B2C and SMB practices to drive success in new markets.💡“As a CMO, you have an opportunity to truly break from the mold. You have to continually test and challenge your beliefs, often unlearning things you've learned over time.” - Joanna NguyenJoanna Nguyen's insights focus on overcoming both functional and organizational hurdles when building marketing teams from the ground up. She explains how targeted customer marketing can significantly boost revenue and encourages using high-velocity sales and product-led growth (PLG) strategies, especially for small to medium-sized businesses. Joanna also stresses the importance of constant experimentation, data-driven choices, and organizing teams around specific goals to encourage innovation and adaptability.Follow Joanna Nguyen on LinkedInFollow host Steve MacDonald on LinkedIn