The Coach Who Got Coached: Emma Sturtevant's Founder Journey

In this episode of Founders Future, with host Olivia Sammons, we meet Emma Sturtevant, the founder of Emma Sturtevant Career Coaching. Emma shares her journey from a challenging role in staffing and sales during the COVID-19 shutdown to her own arduous, year-long struggle to break into the competitive field of medical sales. It was a career coach who finally helped her crack the code, and this pivotal experience revealed her true calling: to guide others through the same transformative process. Just six months into her new medical sales career, she launched her coaching business, which quickly found its niche by attracting professionals specifically seeking to enter the demanding world of medical sales.Now a full-time entrepreneur, Emma discusses her transition from a side hustle to focusing entirely on her business. Her current focus is on scaling her one-on-one coaching program, which combines personalized support with a self-led course component. Looking ahead, she is working with a business coach to refine her offers, increase her pricing to reflect the value of her full-time dedication, and build out a strategic plan for future growth, with goals including the introduction of group coaching to expand her impact and create a more consistent revenue stream.