The Coaching Playbook - A Powerful Lesson for Managers When Coaching Salespeople to WIN

How Top Sales Leaders Ensure Their Sales Team Consistently Achieves Sales Goals - COACH THE WIN Managers miss out on many opportunities to coach people around a WIN or the positive behavior they’ve observed that needs to be reinforced. Conversely, they focus more time on what their people need to do differently or better. While the manager’s intentions may be to help, herein lies a powerful coaching opportunity to further develop their people’s talents and reinforce the best practices, thinking, and strategies that made them successful! The only way to reinforce the positive behavior is by coaching them on their wins. After all, what's the point of the coach on the sidelines, observing how the team and athletes perform or practice? To identify and replicate winning behaviors.