The Coaching Standards Panel Interview Matt

In this special interview episode of Fitness Business Insights with Matt Robinson, I sit down with Donna from the Coaching Standards Panel Podcast to break down lead generation, client acquisition, and the reality of surviving (and thriving) as an in-person fitness coach in 2026.We dig into what lead generation actually is, why most PTs burn out within two years, and how a simple 3-stage system — Engage → Offer → Prescribe — can transform how coaches find clients and convert them ethically.I also share my own journey from a 21-year-old gym-floor PT ready to quit… to building a long-term coaching career, mentoring over 20 trainers, and helping hundreds of coaches build stable, in-person businesses that last.What You’ll Learn✓ Why 80% of PTs leave the industry — and how to avoid the same fate✓ What lead generation really means (and why most coaches misunderstand it)✓ The 3-stage system: Engage, Offer, Prescribe✓ Why fast sales cycles no longer work✓ How long-form content speeds up trust and buying decisions✓ The power of in-person connection for building a resilient coaching business✓ Why you’re more equipped for business than you realiseResources & Links Instagram: @mattrobinsonpt Newsletter & coaching info: mattrobinsoncoaching.com