The Coalition for Content Provenance and Authenticity (C2PA) with Judy Parnall

Join host Laurent Frat as he sits down with Judy Parnall from the BBC to chat C2PA, an open standard designed to verify the origins and history of digital media in the fight against misinformation. In this episode, Judy unpacks the complexities of C2PA, exploring how it’s shaping the future of media authenticity and content certification in journalism. They discuss its role in building trust and transparency, the ethical challenges it addresses, and the collaborative efforts needed for successful implementation. The episode also closes with a look at how broadcasters and tech companies must continue innovating and working together to safeguard content integrity.