EPISODE · Jul 6, 2026 · 27 MIN
The Codependency Hiding Inside "Know Your Customer"
from The Magic is You · host Michelle Rohr
Join Say Yes to Desire: https://www.secretowlsociety.org/desireEvery piece of business advice tells you to get in your customer's head and solve their pain points. That can turn into codependency if you're not mindful.In this episode I make the case for solving your own pain points first — and why the business you build from that place is healthier, more cohesive, and a whole lot more fun. We get into niching down (yes, but not the way you think), the childhood roots of self-abandonment, and why you can't shrink a human being into a topic. Press play if you're tired of the same old, outdated advice.In this episode:Why solving your own pain points is a purer, more sustainable source of energy than chasing someone else'sThe codependency hiding inside "just focus on your customer" — and its roots in childhood self-abandonmentThe real distinction: your product can niche down, but you as a person and a business cannotWhy building many doorways beats convincing people they're in a crisis they don't have
What this episode covers
Join Say Yes to Desire: https://www.secretowlsociety.org/desireEvery piece of business advice tells you to get in your customer's head and solve their pain points. That can turn into codependency if you're not mindful.In this episode I make the case for solving your own pain points first — and why the business you build from that place is healthier, more cohesive, and a whole lot more fun. We get into niching down (yes, but not the way you think), the childhood roots of self-abandonment, and why you can't shrink a human being into a topic. Press play if you're tired of the same old, outdated advice.In this episode:Why solving your own pain points is a purer, more sustainable source of energy than chasing someone else'sThe codependency hiding inside "just focus on your customer" — and its roots in childhood self-abandonmentThe real distinction: your product can niche down, but you as a person and a business cannotWhy building many doorways beats convincing people they're in a crisis they don't have
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The Codependency Hiding Inside "Know Your Customer"
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