The Coffee Industry in Australia and New Zealand

The coffee industry continues to flourish within Australia and New Zealand as consumers look to emulate a cafe experience in their own home. As a result of this, high-quality, fresh ground coffee pods remain in high demand and are experiencing strong growth with more than a third of local consumers owning a coffee pods machine. Despite the growth in coffee pods, premium instant coffee is anticipated to remain a significant driver of the cafe culture in Australia with sales expected to reach AUD 856 million.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.